📰 What is Media Literacy? It is the ability to access, analyze, evaluate, create, and act using all forms of communication and informational content. It goes far beyond simply knowing how to use a phone or a computer. key competencies Access: Knowing where and how to find information and media content effectively. Analyze: Breaking down messages to understand how they are constructed, who created them, for what purpose, and under what interests (economic, political, etc.). Evaluate: Judging the credibility, accuracy, objectivity, and quality of information and its sources. Create: Producing and distributing your own media content responsibly, ethically, and effectively (being a responsible content creator). Act: Applying this knowledge to make informed decisions, participate civically, and respond to content constructively.